Career Of Kim Kardashian
2007–2009: Breakthrough with reality television
In February 2007, a sex tape made by Kardashian and Ray J in 2003 was leaked.[23][24] Kardashian filed a lawsuit against Vivid Entertainment, who distributed the film as Kim K Superstar. She later dropped the suit and settled for a reported US$5 million.[25][26] In October 2007 Kardashian, in addition to her mother Kris Jenner, her step-parent Caitlyn Jenner (Bruce), her siblings Kourtney, Khloé, and Rob Kardashian, and half-sisters Kendall and Kylie Jenner, began to appear in the reality television series Keeping Up with the Kardashians.[27] The series proved successful for E!, and has led to the creations of spin-offs including Kourtney and Kim Take New York and Kourtney and Kim Take Miami.[28] In one of the episodes, Kim discussed an offer from Playboy to appear nude in the magazine.[29] That December, Kardashian posed for a nude pictorial for Playboy.[30]In 2008, she made her feature film debut in the disaster film spoof Disaster Movie, in which she appeared as a character named Lisa.[31][32] That same year, she was a participant on season seven of Dancing with the Stars, where she was partnered with Mark Ballas. Kardashian was the third contestant to be eliminated.[33] In January 2009, Kardashian made a cameo appearance during an episode of the sitcom How I Met Your Mother, in the episode "Benefits". In April, she released a workout DVD series through her television production company Kimsaprincess Productions, LLC which has seen the release of three successful workout videos, Fit in Your Jeans by Friday, with trainers Jennifer Galardi and Patrick Goudeau.[34][35][36] Kardashian played Elle in four episodes of the television series Beyond the Break.[37]
Kardashian became a guest host of WrestleMania XXIV and guest judge on America's Next Top Model in August of that year.[38] In September, Fusion Beauty and Seven Bar Foundation launched "Kiss Away Poverty", with Kardashian as the face of the campaign. For every LipFusion lipgloss sold, US$1 went to the Foundation to fund women entrepreneurs in the US.[39] The following month, she released her first fragrance self-titled "Kim Kardashian".[40][41] In December 2009, Kardashian made a guest star appearance on CBS's CSI: NY with Vanessa Minnillo.[42][43]
2010: Early endorsements and retail ventures
2010 saw Kardashian venture into several new endorsement deals, including endorsing various food products for Carl's Jr.[44][45] In January 2010, she starred as Summa Eve in the film Deep in the Valley.[42] In April, Kardashian sparked controversy over the way she held a kitten for a photograph, holding it by the scruff of its neck.[46] With sisters Kourtney and Khloé, Kardashian is involved in the retail and fashion industries. They have launched several clothing collections and fragrances. Animal rights organization PETA criticized Kardashian for repeatedly wearing fur coats, and named her as one of the five worst people or organizations of 2010 when it came to animal welfare.[47] June saw Kardashian guest star with Khloé and Kourtney as themselves on the season three premiere episode of the series 90210.[48]
Kardashian backstage at The Heart Truth's Red Dress Collection, February 2010
On July 1, 2010, the New York City branch of Madame Tussauds revealed a wax figure of Kardashian.[50] In November, Kardashian served as producer for The Spin Crowd, a reality television show about Command PR, a New York City public relations firm, run by Jonathan Cheban and Simon Huck. The show followed them as they settle into their new offices in Los Angeles. That month, she also appeared on season ten of The Apprentice.[51][52] Kim, Kourtney, and Khloé wrote an autobiography titled Kardashian Konfidential, which was released in stores on November 23, and appeared on New York Times's Best Seller List.[53]
In December 2010, Kardashian filmed a music video for a song titled "Jam (Turn It Up)". The video was directed by Hype Williams; Kanye West makes a cameo in the video.[54] Kardashian premiered the song during a New Year's Eve party at TAO Las Vegas on December 31, 2010.[55] The song was produced by The-Dream and Tricky Stewart. When asked if an album was in the works, Kardashian replied, "There's no album in the works or anything—just one song we did for Kourtney and Kim Take New York, and a video Hype Williams directed, half of the proceeds we're giving away to a cancer foundation, because The-Dream's and one of my parents passed away from cancer. It's just all having fun—with a good cause".[56] Jim Farber, writing for the Daily News, called the song a "dead-brained piece of generic dance music, without a single distinguishing feature," and suggested that the single made Kardashian the "worst singer in the reality TV universe."[57]
That month, the International Business Times reported that Kardashian's 2010 earnings were the highest among Hollywood-based reality stars, estimating them at $6 million.[58][59]
As of November 2016, as per CBC Marketplace and interviews with celebrity endorsement experts, Kim Kardashian was paid between $75,000 and $300,000 for each post that she posted on Instagram, Facebook and Twitter endorsing beauty products like waist trainers, teeth whiteners as well as Coca-Cola and well known charities. Experts think that celebrities offer fake glimpses into their lives to make viewers fall for their advertising pitches, curated to look as though the viewer is catching them in a spontaneous moment when they are mostly staged.[60]
2011–2015: Legal issues and focus on social media
Kardashian in Australia for the E! News: Red carpet and dinner in 2012
In March 2012, Kardashian debuted her fourth fragrance, titled "True Reflection", which she worked with the company Dress for Success to promote.[62] That month, Kardashian and her sisters were named in a $5 million class action lawsuit against QuickTrim, the weight loss supplement they endorse.[63] The complaint, filed in the United States District Court for the Southern District of New York, accuses the Kardashians (along with QuickTrim's manufacturer, Windmill Health Products; the retailer GNC; and others in the sales and marketing chain) of false and deceptive marketing of the diet aid. The plaintiffs, hailing from several states, brought claims under their respective states' consumer protection laws.[64] In April, E! renewed Keeping Up with the Kardashians for two additional seasons, in a deal reported to be worth $50 million.[65][66] In October 2012, Kardashian released her fifth fragrance, "Glam", which "draws on the glamour of her Hollywood lifestyle", and was made available through Debenhams.[67] In summer of 2012, Kardashian and her family filmed a music video in the Dominican Republic to Notorious B.I.G's song "Hypnotize".[68]
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Kardashian in September 2014
Kardashian voiced the role of an alien in an episode of the adult animated series American Dad!, in season 11 (2014–15) in the episode titled "Blagsnarst, A Love Story" on September 21, 2014. In the episode, her character crash-lands in the town of Langley Falls. The alien then develops an attraction to her fellow alien Roger.[78][79]
In June 2014, Kardashian released a mobile game for iPhone and Android called Kim Kardashian: Hollywood. The objective of the game is to become a Hollywood star or starlet.[80] The game supports a free to play model, meaning the game is free to download, but charges for in-game items.[81] The game was a hit, earning US$1.6 million in its first five days of release.[81] In July, the game's developer Glu Mobile announced that the game was the fifth highest earning game in Apple's App Store.[81] In May 2015, Kardashian released a portfolio book called Selfish, a 325-page collection of self-taken photos of herself.[82] In December 2015, Kardashian released an emoji pack for iOS devices called Kimoji.[83] The app was a best-seller, becoming one of the top 5 most bought apps that week.[83] In August 2015, Kardashian was the cover model for Vogue Spain.[84]
2016–present
On October 2, 2016, while attending Paris Fashion Week, Kardashian was robbed at gunpoint in the apartment where she was staying. Five individuals, dressed as police officers, bound and gagged her, then stole $10 million worth of jewelry.[85] The thieves got in her residence by threatening the concierge. Once they accessed Kardashian's room, they held a gun to her head, tying her wrists and legs and wrapping duct tape around her mouth as a gag.[86] Kardashian, who was placed in the bathtub, was physically unharmed and reportedly begged for her life.[87][88][89] She managed to wriggle her hands free from the plastic ties around her wrists and scream for help. The thieves escaped.[90] On October 6, 2016, it was revealed that filming for the next season of Keeping up with the Kardashians had been placed "on hold indefinitely" after the robbery.[91] Production resumed on October 26.[92] Kardashian postponed a makeup demonstration in Dubai due to the incident.[93]Kardashian made a cameo appearance in the heist film Ocean's 8, which was released on June 8, 2018.[94][95]
Fashion ventures
Kardashian is one of the many celebrity turned entrepreneurs who are able to leverage their television success by launching profitable side businesses. Kardashian is the founder of the television production company, Kimsaprincess Productions LLC, which produces workout DVDs, launched an eponymous fragrance line and the e-commerce shoe shopping website, ShoeDazzle. With her sisters Kourtney and Khloe, she also owns and is expanding D-A-S-H clothing boutiques, designed a clothing line for Bebe and nabbed diet (Quick Trim) and skincare (PerfectSkin) products endorsements.[96][97]In 2006, Kardashian entered the business world with her two sisters and opened the boutique shop D-A-S-H in Calabasas, California.[34] In 2007, Kardashian and three partners Brian Lee, Robert Shapiro and MJ Eng founded ShoeDazzle, an online shoe and accessories website. The site now boasts more than 3 million customers, who pay a monthly fee for access to a personalized selection of shoes, jewelry and handbags every month. The site also landed a $40-million investment from the venture capital firm Andreessen Horowitz.[98] The company is valued at $280 million as of 2012.[99][100][101][102] In March 2009, she launched an endorsement with her company, ShoeDazzle shopping,[103] of which she is the co-founder and chief fashion stylist.[44] She then endorsed multiple other projects including a vanilla cupcake mix flavor called 'Va-Va-Va-Nilla' for the bakery, Famous Cupcakes.[44]
Beginning in early 2010, Kardashian and her sisters designed and developed clothing lines for Bebe stores and 'Virgins, Saints, and Angels'.[104][105][106] In April 2010, Kardashian and her sisters released a sunless tanner "Kardashian Glamour Tan", that month.[107] In October 2011, Kardashian and her sisters opened their Kardashian Khaos store in Las Vegas.[108] In November 2012, Kardashian and her sisters internationally launched the 'Kardashian Kollection' in England,[109][110] as well as launching a line of cosmetics, 'Khroma Beauty'.[111]
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